I’m pretty stoked about this final logo. It is much better than the original and conveys more of the idea I wanted. The proportions may or may not be perfect. The class critiques were helpful, and emphasized a lot of the same things I wanted to change.
On this one, I chose two simple swatches for a gradient and made my circular background. I chose these colors to represent the earth in some sense, but kept it simple with one side blue and the other green. Blue and green are also very representative of where I grew up in West Seattle, WA, right near the Puget Sound (blue) in the evergreen state (green).
Next, I used the tool that cuts the front layer out to make the shape of two microphones facing opposite directions. I like the idea of using negative space much better than my initial logo idea. This route keeps it much simpler and would be easy to transfer to any type of media. As I explained in my original post, the microphones represent my love for recording and performing music and using my voice in general.
I experimented with some artist effects, and while I liked how some of them looked, they made the design much less adaptable in my eyes and less easy to use. I like the simplicity of the design now the most, based around a circle.
I think outside of class I will continue to toy with this logo idea and refine it further until it might be something I’d like to really use. This will take some more experience with illustrator to make exactly what I’d like. I’d also love to try to make one out of a broadcaster/studio microphone though I haven’t quite figured out how to conceptualize that yet, much less translate it into illustrator.
I’ve enjoyed using illustrator a lot and would like to spend more time attempting to design logos. Logos are very powerful to me in the role they play for branding companies. Symbols can sometimes convey more than words!
_brodie / brodcast
Rough Draft Logos